AI Direct Response Video Creatives
The first three seconds decide everything else.
I make AI-powered direct response ads for US ecommerce and health brands — hooks, UGC and VSLs built around one question: what keeps a stranger watching, and what makes them buy?
To earn the next 27
Hook variants per winner
Idea per cut. Never two.
Selected work
Pain relief, supplement and DTC offers running on Meta and TikTok to audiences 50+. Tap any clip to play.
What I do
Three jobs, one outcome: ads that hold attention and sell.
Hook engineering
The scroll is the competition, not the other ad. I open on the most arresting frame available and trigger exactly one emotion. No logos, no warm-up, no wasted second.
AI-assisted production
Scenes that used to need a shoot get storyboarded, generated and graded in a day. Characters stay locked across a campaign, so you test twelve angles without twelve budgets.
Cut for conversion
The script is yours — the pacing is mine. Pain before promise, proof before price, and a CTA that lands while the viewer still cares.
Nobody skips a good story. They skip a bad opening.
I study creatives like game tape — hook against hook, retention curve against retention curve. Patterns show up before the data does. That's what I bring: not just the edit, but the reason it works, written down so it can be repeated.
The stack
Tools serve the argument.
Generation gets me the shot I couldn't book; the edit still has to earn attention frame by frame. If it doesn't move retention or conversion, it doesn't ship.
Send me your worst ad.
Twenty minutes. I'll show you where the drop-off starts, why, and what I'd cut instead. If we're a fit, we start with one test spot — no retainer, no lock-in.
- A teardown of one ad you're running now
- The angles I'd test next, and in what order
- Scope, turnaround and rate — in plain numbers
- No deck, no pitch. Just the tape.